#LuxLoofahLather: Change Your Life With A 'Magical Spell'
— Zoha Aamer Khan (@ZohaAamerKhan) September 26, 2016
On 27 September, Lux hosted an exclusive bloggers event for their latest #LuxLoofahLathercampaign to welcome their latest body wash collection.. As the name suggests, it was nothing less than a Magical Spell. The aroma, vibe and entire experience of the body wash was extraordinary.
— Zoha Aamer Khan (@ZohaAamerKhan) September 6, 2016
The event hosted by Body Beats was decorated beautifully with special attention to the royal color schemes and majestic aura that this fragrance stands for. They were surely able to create an ethereal world through their intricate ornamentation. None other than the graceful yet playful Anoushey Ashraf was the host for the evening draped in an elegant jumpsuit.
A brief introduction followed by an interactive fragrance workshop with Mr David Boydfrom Givaudan, (a fragrance house that created some of the biggest fine fragrances globally) took place. This wasn't just it, bloggers were asked to create their own perfumes using three notes that they could take home. Another activity was on the menu for the evening, this one was quite creative and adventurous, bloggers were asked to look straight into the camera and say ‘Lux, Loofah, Lather’ ten times, creating a good brand recall and putting tongue-twister abilities on display. The evening concluded with a free pedicure, back massage, blow-dry or protein service –what's a spa day without any treatments? Lux truly made this event an unforgettable one.
— Adeeqa Lalwani (@AdeeqaLalwani) September 27, 2016
The extravagant giveaway was the highlight of the ceremony. Each blogger was given two Lux body washes, a loofah, beautiful bath towels and a bathrobe.
For those who are looking for a body wash that smells divine and leaves you feeling beautiful, Lux Magical Spell body wash is the way to go! The enchanting, long-lasting fragrance developed with the bold, intense scent of the black orchid will definitely leave you feeling worth a billion bucks! The best part is the scent lasts up to eight hours. We tried it, you should too!
Oh and here's a fun fact: The Lux body wash was carefully crafted by an expert panel of perfumers including Nicole Mancini, the creator of fragrances for Calvin Klein, Sarah Jessica Parker andEstée Lauder.
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