Tena Durrani's Studio Awaits You: A Retail and Visual Treat

Tena Durrani's Studio Awaits You: A Retail and Visual Treat
Nestled in the heart of Karachi, Tena Durrani's bespoke formal and bridals studio is a two-in-one outlet, as it serves the purpose of both a studio and a store. Through this Tena hopes to be easily approachable for her clients.


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With a philosophy of catering to everyone, the Tena Durrani label boasts of providing customised service and exclusive bespoke luxury designs, and even while most of their competitors are looking at ready-to-wear retail avenues, their expertise lie in giving each client exclusive attention, rather than picking up a ready-made piece off the rack.

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Therefore, you can expect delivery in about a week, giving fashionistas and other women who prefer exclusivity a chance to customise their outfits. The diversity of samples at the studio include everything from bridal wear, wedding wear, semi formals to prêt wear.

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As you walk into the pastel green door, you are greeted with a beautiful, illuminated floor with a variety of colourful ensembles, embellished with motifs and patterns that is signature Tena. The diversity of styles and designs is impeccable as Tena churns new designs not only seasonally but usually on a monthly basis.

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Couture bridals and wedding formals are undoubtedly Tena's primary forte offering a variety of  embellished lenghas, ghararas, contemporary cropped cholis, exquisite saris and hand worked gowns and jackets. The basement is dedicated to the bridal range, leaving ample  space to accommodate consultations and appointments. Not to forget, the detailing that includes different frames and fresh flowers, that not only add to the decor but also bring out uniqueness of her studio. Designed by Tena herself, the space represents  the glamorous apparels it offers.

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Moreover, as you walk across the room you can't help but stop and admire the stunning Swarovski ensemble that one of the mannequins is draped in. This piece named, 'A Raised, Ethereal' draws inspiration from Emily Dickinson's poetry. Tena has translated the nature theme in the British poet's work into crystalline birds and delicate floral embroidery, It encapsulates the femininity and beauty that springtime offers. More than 150,000 Swarovski crystals have gone into the creation of this stellar, one-of-a-kind piece. It was displayed at the first ever Sparkling Couture exhibition in Dubai that marked Swarovski's 120th anniversary.

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This year's latest bridal collection as the name suggests , 'A Rouge Affair' is the perfect combination of elegance and tradition. Striking a balance between the latest fashion trends and conventional designs, each piece is decorated with detailed handwork and rich colour hues inclusive of royal reds, kiwi greens, deep maroon, fuschia, sparkly silver and glided golds!



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Exuding a royal appeal is Tena's collection as she incorporates eastern aesthetics with a contemporary twist fit for the modern bride. Be a traditional glammed up bride donning a red and gold ensemble or add a pop of colour with a green and pink floral - either way, Tena's ensemble guarantee a regal look to your big day!