Fashion DNA Pakistan: An Evening With The Designers
It all began with an advertisement in the press. The British Council Pakistan called for applications for the globally run Fashion DNA Project in collaboration with the Fashion Scout and London Fashion Week. Six Pakistani designers were selected for Fashion DNA culmination of which was a show by Fashion Scout at LFW i.e. London Fashion Week.
Maheen Khan, Sonya Battla, Hamza Bokhari of Jeem, Zuriya Dor and The PinkTree Company went through several mentoring session in person and on Skype with Toby Meadows, Safia Minney, Sury Benegal and Carri during a period of six months. The aim was to produce collections that break boundaries and create a global appeal for Pakistani fashion.
On Feb 18, the majestic Freemason Hall played host to six collections that presented an eclectic range of Pakistani fashion. The venue was packed to capacity reverberating with energy and anticipation.
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