PAKISTANI CELEBRITIES LAUNCH ‘GIVE ROYALTIES TO ARTISTS CAMPAIGN’
Pakistani celebrities have initiated a social media campaign seeking royalties due to TV and film artists.
The ‘royalties for artists' initiative was launched in response to acclaimed TV actress Naila Jaffery's appeal for royalties from reruns of her dramas to help fund her cancer treatment.
My dear friend and a renowned TV actor Naila Jafri has been fighting Cancer since last 6 years. The battle is very expensive. In this video she requests if the channel owners pay royalty to her previous work’s re runs it will be of great help to her. pic.twitter.com/AYc6TOTRB7— Furqan T. Siddiqui (@furqantsiddiqui) April 4, 2021
In order to raise awareness about the problem, Pakistani celebrities took to Instagram and Twitter on Sunday evening with the hashtag #giveroyaltiestoartists, saying, "It is time to make this happen."
Mahira Khan, Minal khan, Iqra Aziz, Yasir Hussain, Mansha Pasha, Sakina Samo, Zara Noor Abbas, Armeena Khan, Kübra Khan, Asad Siddiqui, and others spoke up to demand that artists be paid royalties.