Kanye West Expands his Athleisure Line: Signs A Million Dollar Deal with Adidas
Moreover, the newly launched 'adidas + KANYE WEST' label is an expansion of its existing Yeezy brand. A source reveals that,
"With adidas + KANYE WEST, we are exploring new territories by opening up the sports world to Kanye's creativity," said Eric Liedtke, Adidas's chief managing officer, in a statement
The ayo technology singer has made many forrays into the world of fashion, and in February unveiled his new album and latest fashion collection together in New York's Madison Square Garden.
Furthermore, the expanded relationship will include retail stores for new lines of Yeezy products "for both sport and street" that will sell apparel for "all genders".
"This is what Adidas has always been about, empowering creators to create the new."
"Together with Kanye West, a dedicated Adidas team will lead the development and creation of all Yeezy products," the athletics wear giant said.
Adidas and West have had a business deal since 2014, after he ended his affiliation with Nike.
"This partnership illustrates that anyone with a dream can dream without limitations," West said in the statement.