Atif Aslam Is Not Promoting His Bollywood Song Due To Ban Of Pakistani Artists In India
“Atif said he will do it, but it hasn’t been done. I’m not sure why he isn’t taking part in the activity, but, as a producer, I see that work promised hasn’t been executed,” Kumar reportedly stated.
Sehmi Hai Dhadkan was unveiled on February 22 as the first song from Sudhir Mishra’s film Daas Dev, a contemporary take on Sarat Chandra Chattopadhyay’s novel Devdas.
Kumar responded to this saying, “normally, such statements are made by fringe groups. When a minister says it, it leaves an impact on more people. But we needed Atif for this song. He has 20 million followers on social media. Imagine the kind of traction we would have got had he promoted it.”
Daas Dev is slated to release on March 23.