'Oye! Kuch Kar Guzar': Pakistan's First Online Movie
The film as it translates 'take the plunge, or just do it'- reinforces our essence of gaining independence through a digital lifestyle. The entire experience by adding information and engagement allows the brand to interact with the cosumers on a whole new level.
The country's first collaboration has been shot in a way that gives alternate endings to each episode and each one of these episodes keeps the audience engaged to watch the next one.